By By Adam Prestridge
It is one of the most common responses at the local barbershop.
That’s exactly what the Atmore Advance did this past Sunday. And if you noticed it, then you are very perceptive.
Sunday, The Atmore Advance went to a narrower web width – reducing the size of the newspaper by about an inch.
The reasoning behind the change is simple, it’s an effort to reduce expenses. It was not a decision based on the nation’s current economic downturn, but one that has been pondered for several months as the price of paper continued to climb.
There were other options we could have considered such as increasing our prices at the newsstand to cover rising print costs, but taking away an inch will save us considerably and still allow us to offer the same amount of news and features our readers have grown accustomed to.
For those who have been faithful readers of the Advance for many years, you may have noticed its gradual transformation. Just like anything else, the Advance will continue to change to keep pace with the times, but our staff’s commitment to the community and dedication to covering its news better than anyone will continue.
Some readers may be reading this on the Advance’s virtual edition, www.atmoreadvance.com, which was recently updated to serve the needs of those readers who rather surf for news. The new site has been well received with many readers complimenting the sites user friendly features. Many have commended the sites clean and easy format, and video and breaking news capabilities.
Again, with the transition of such a large scale project, there were some glitches, but most have been resolved and we appreciate the patience of our readers during this time.
There are many more surprises in store for both our print and online editions. These changes will offer even more information to keep our readers in touch with our community.
Stay tuned.
Adam Prestridge is publisher of the Atmore Advance. He can be reached at 368-2123.