The American Red Cross has announced that it is partnering with Keebler Cookies to furnish the little cookie snack to all blood donors, which means a savings of nearly $2 million over the next year for the Red Cross.

“We are fortunate to work with a partner who believes, as we do, that a simple act of kindness by one person can significantly impact the life of another,” said Gail McGovern, president and CEO of the American Red Cross. “Offering a delicious Keebler cookie to our generous blood donors nationwide is our way of thanking them for their time and generous donation.”

According to a press release, issued by Keebler, the two entities feel it will be a good relationship. The Red Cross, through its nearly four million blood donors, provides blood and blood products to those in need, as well as other humanitarian acts. The Keebler brand, as well as its parent company, Kellogg, have already been a part of the effort to support local blood drives and other services for many years. In addition, the Keebler brand has long stood for its “Elfin” baked goodies.

Evan Duffy, communications manager for the Alabama Gulf Coast Region of the Red Cross, said the Red Cross will receive around 6 million cookies to be given to those who give blood at one of their blood drives.

“It seems such a small thing, but it will make a big difference in our budget,” Duffy said.

The Red Cross is a charitable organization, not a government agency, and it depends on the generosity of the American public to perform its mission. The savings to The Red Cross over the course of a year, which will be provided by Keebler will be substantial.

“We believe in the value of doing uncommonly good deeds and are excited to be partnering with the American Red Cross to encourage all eligible people in America to give blood and recognize them for doing so,” said Todd Penegor, Kellogg president of US Snacks. “We hope that our giving back to the people that give to others will inspire even more simple acts of kindness.”