Business takes customers ‘down memory lane’

Published 10:14 am Monday, November 22, 2010

There is a brand new shop in town with a little bit different way of doing business.

In a little shop located at 101 Louisville Ave, Pam Wallace, with the help of her son, Daniel Wallace and his wife, Kara and Kara’s mother, Shirley Turner, have opened Down Memory Lane.

The store is a little unique in the fact that it is a consignment store. It has been open for two weeks and Wallace said it is going well.

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“We have a place in Brewton, where we have space in ‘Something Old and Something New,’ and it has done very well for us.” she said. “Brewton has several stores that sell similar items, but our sales have been very good. We thought we would open this one in Atmore, and it seems as if it was a good idea. Things have been going so well that we already have a waiting list of people who want to rent a space.”

Wallace said the shop is sort of like an outdoor flea market except it is inside from all the elements and owners rent a space (or booth) for their items. The individuals who rent bring in items, put them out and keep them clean. They just don’t have to stay and sell their own items. They have everything from antiques to puppies, although the last item has almost been exhausted. Somewhere in between there are items that will tempt any buyer, but it will take the shopper a few minutes to see what all is for sale.

“We have 11 people who have consigned with us and there is already a waiting list of people who want to place items with us,” Wallace said. “Each seller can bring in what they want, as long as they have the space.

Wallace believes “word of mouth” has brought a lot of people in and we hope to grow as long as we have room.

“We shop estate sales and auctions to find a lot of our items,” she added. “I grew up in an antique store in Georgia, and know antiques pretty well. I can tell what is is really worth most of the time. If I have a piece that I am not sure about, I put it back until I find out. If I don’t have what the customer is looking for, and I know where they can find it, I send them where they need to go. If they are not going to buy from me, I try to send them down the street to where they can find it.”

Down Memory Lane is open Monday through Saturday from 10 a.m. until 5:30 p.m., and their telephone number is 251-978-9248.

Down Memory Lane owner Pam Wallace shows off some of the merchandise offered at her shop.|Photo by Lydia Grimes