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Masland joins with Atlas

Atmore’s Masland Carpet has been consolidated with Atlas into one operating division of Dixie Group Inc., according to a press release.

The Dixie Group Inc. announced the final phase of the unification on Oct. 10. Additionally, the phase includes the integration of west coast manufacturing into the Atmore facility.

“The consolidation of Atlas and Masland Contract provides an exciting opportunity for us to become a greater resource to our customers in the hyper competitive commercial flooring market,” Atlas and Masland President David Hobbs said. “Management of the two brands were merged in October of 2017 followed by the unification of the sales force this September. We also combined our service teams, providing our combined sales force with one point of contact. Last week we announced the final step in our unification with the merger of our west coast manufacturing operations into our Atmore facilities. This also includes our creative team, which will relocate to our design studio in Saraland.

“With all of these functions performed in our Alabama operations, it will give us the synergies needed to provide outstanding product and world class service to the industry,” he said in a release.

The combined product portfolios of the brands leverage a diversity in technologies, premium yarn systems, style and price positioning, Hobbs said.

All moves will be completed by mid-2019.