Atmore business owners Shawn and Amanda Rounsavall saw a need for a formal wear shop in Atmore.

By the middle of this month, The House of Blush Bridal and Formals will be open for prom, mardi gras and any formal event needs.

The new formal shop is located at 112 N. Main Street, next door to 30 Below Icecream.

Amanda said once the shop is open, the formal wear available will cover any formal event.

When asked what made them want to open a formal wear shop, the Rounsavalls said Atmore needed one.

“Since Jasmine’s closed years ago, we’ve always had to go out of town to get bridals and prom dresses,” Amanda said. “This is an industry that Atmore needs so that our people don’t have to go out of town to shop for that little thing.”

Tuxedoes will be the only items for rent at the shop. Gowns, which are being designed by a designer out of London, U.K., and other dresses, are for purchase.

Amanda said all dresses are custom made, and can be fashioned around a bride’s wedding.

“I think our dresses are going to cap out at $2,500,” she said. “If they want to come in and get a more expensive gown, they can.”

Amanda said they have more than 300 dresses being shipped to the shop.

“Just for right now, it’ll be mardi gras and prom,” she said.

Amanda said dresses can be custom-ordered for each customer.

“Any dresses we have can be custom ordered in different sizes,” she said. “If a girl comes in from Escambia County High School, and EA, I’m not going to sell another color the same dress at the same school. No repeat styles from us at a school.”

Amanda said the shop also will include a bridal suite for changing and picking out dresses.

Hours of operation are to be determined, Amanda said.